Yoga OBservation Essay Example For Students

Yoga OBservation Essay The Rhythm of Your Breath. The Atlanta Yoga is a studio that is housed in a space situated in Midtown West. Atlanta Yoga has been opened for around six years and it offers numerous degrees of yoga classes for people in general. As per Ms. Adele Gale, the proprietor and executive, Atlanta Yoga doesn't have a conventional crucial is there to spread the type of yoga known as Ashtanga, which in Sanskrit implies the eighth appendage. This type of yoga works with synchronization of profound musical breathing and developments. By directing your breathing it helps your body with fortifying the body, assisting with assimilation, managing digestion and assists with diminishing pulse. After entering the structure, I was inundate in a rush of warmth which Ms. Storm disclosed was there to help in discharging undesirable poisons through sweat. The lights were darkened and the air was unwinding with a trace of incense hiding noticeable all around. The class was moderately full with an air feeling of peacefulness and serenity among the members. In the wake of snatching a studio tangle I joined the remainder of the class in the singing warmth. I presently comprehend what the site implied when it prompted us to wear as meager as could be expected under the circumstances. During the seventy-five minutes class we completed a few activities which all centered around the consciousness of the breath. Positions like lying pooch and sitting canine concentrated on keeping up ordinary breathing examples. As we got further along in the activities and various positions, the unendurable warmth really started to feel great and sooner or later the perspiration dribbling off my nose did not exist anymore. The main thing experiencing your psyche was the consistent beat of your breath. It's anything but a class for you to sit and watch however a class that you should member in to completely comprehend the idea of Ashtanga. This class permits you to become in tuned with your body and the beat of your lungs as it breathe in and breathe out. This is a class that I would prescribe to any individual who needs to be on top of their body. Words /Pages : 365/24 .

Strategic Planning Process adopted in Axpea-Samples for Students

Question: Talk about the Strategic Planning Process embraced in Axpea Education System. Answer: Outline of Strategic Planning in Schools: an interesting expression This article features the new strategies which must be embraced in the schools in this time. It shows that the conventional techniques which are followed in the school don't satisfy the necessities of the school. A few gatherings and research are attempted with the senior instructors and board individuals to plan the new structure and plans of the schools. The procedure of investigation has energized the schools in expanding their arrangements into a key structure. There are different advancements occurring in specific regions, for example, vital turn of events and course of the schools. Appropriate arranging is indispensable and vital and it is one of the significant parts of vital advancement of the schools which must be energized over the long haul (Poirier Newman, 2017). Vital arranging is characterized in different manners by various logicians and researchers. The yearly key arrangement of the schools is one of the major operational plans attempted by the school authority. Researchers, for example, Mintzberg depicted vital arranging as interesting expression and it can never again be viewed as vital arranging. Key arranging mulls over the more extensive point of view of an association and in this way executes them as needs be in the authoritative arrangement. Key arranging can be alluded to as a sound just as a steady arranging process. It should likewise be recognized whether the different results of the key procedure which might be medium term or long haul is fitting and appropriate for the exercises of the school (Ololube et al., 2016). The steady and straight procedure of key arranging includes certain issues and it is beyond the realm of imagination to expect to execute them in down to earth terms. Key arrangement thinks about the current issue instead of things to come ones. The conventional perspective on key arranging stresses in the vital fit and the cutting aspirations which are accessible to fit the assets. The other view features the issue of the utilizing asset which is essential in the satisfaction of the out of reach objectives. This view features the present requests and needs of the training framework. Boisot distinguishes the four principle sorts of reaction, for example, developing methodology, vital arranging, key purpose and business undertaking which are crucial for the key arranging of the schools. The choppiness level in vital arranging is accepted to contribute less to the hierarchical capacity and it is imperative to adjust to this disturbance. The consistent change in the instruction framewor k over the previous years offered ascend to different issues of key arranging of the schools. The schools face different difficulties from the nearby or focal government and they should change in accordance with them appropriately which is considered as a proactive to the association. In specific cases, it is seen that the schools don't comprehend the reason or the plan and consequently there is a ton of disarray among them. Hence, it is indispensable for the schools to adjust to these drawn out arrangement and along these lines adjust a specific system in accomplishing them. They should likewise create operational objective setting as per the new arrangement. Accordingly, it very well may be said that these models helps in unraveling the complexities of arranging which the schools needs to follow. Key arrangement of Axpea Education Academy Key Plan helps in the dynamic of the school to fabricate a strategic, and a legitimate core value. The point of this arrangement is to make sure about the understudies self-improvement and scholastic accomplishment. Strategic Axpea Education Academy The mission of Axpea Education Academy is to give quality and ideal instruction to the understudies. This incorporates creating basic reasoning, making viable correspondence and building fluctuated relationship aptitudes which are important to turn into a perfect individual. The school likewise causes the understudies to contribute, comprehend and prevail in this general public, improving the world a spot to live in. Axpea Education Academy likewise guarantees that the understudy will build up the aptitudes which are given by sound training framework and the shifted capabilities that are basic for the initiative and achievement of the economy. They additionally help in producing the hypothetical and the reasonable information which encourages the understudies to get a legitimate understanding of the world and in this way develop themselves for the network (Albon, Iqbal Pearson). Vision of Axpea Education Academy The vision of Axpea Education Academy is to give legitimate instruction and preparing which will help in building a prosperous economy and furthermore improve the personal satisfaction. The school likewise helps in planning and driving the social methodology in a portion of the ongoing issues, for example, financial strengthening, urbanization, globalization, vote based system, relocation. The school is considered as a significant specialist by the general public which will help in the advancement of basic attributes and it doesn't segregate any person based on station, statement of faith, race or nationality for the improvement of the general public. The school additionally means to be the noticeable pioneer in the inventive and scholarly creation for compelling commitment which helps in satisfying the requests of the general public. Axpea Education Academy likewise intends to be help the understudies to be ethically and mentally solid, mentally bumbling, create amicable and well di sposed relationship, profoundly capable and build up a feeling of good and honorable qualities which will help in the further turn of events. Vital arranging of the Axpea Education Academy The vital arranging of Axpea Education Academy for the following two years are talked about underneath: It will give a wide decision of initiative in improving the getting the hang of, instructing and appraisal of the different instructive results. It will likewise help the experts in the acknowledgment and criticalness of showing learning process, initiative, grant, research and innovation. Continue through a strong and caring condition in the school. It will likewise attempt to improve upgrades the dedication of the staff, understudies, workforce in the social equity, decent variety and vote based citizenship. The school must embrace these standards and advancement to address the changing needs of the general public. The people should likewise think about the different issues which will help them in their vocation. The school should likewise make exceptional arrangement for the disabled understudy. There must be a co-appointment with the administration and the nearby organizations. The school must attempt to give proficient instructional classes to the educators. The understudies must situate in the scholarly experience to help the residents in tackling the issues and contribute for the government assistance of the general public. It will likewise help in creating authority in the improvement of expert and collective relationship in the school, work environment and the network all in all. It will likewise attempt to satisfy the responsibility of the understudies and the staffs, employees of the school (Hu et al., 2017). SWOT Analysis of Axpea Education Academy Quality The school will think about the wellbeing and assurance of their understudies. The enrolment pace of the school is excellent and it is demonstrating a consistent improvement. There will be a harmony between the understudy educator proportion which helps in conveying appropriate training and care to the understudies. The educators will be accessible 24*7 in the library and they generally bolster the understudies in their learning results. There will be a solid coordinated effort inside the different divisions of the school (Johnson, 2015). The school will compose guardians educator meeting on a month to month premise so they can keep in contact with the understudies and comprehend their issues likewise. There will likewise be an arrangement for particular PC labs with all the advanced innovations are accessible for the understudies. Shortcoming There will be an arrangement of particular study hall for the impeded and the truly tested understudies (Goetsch Davis, 2014). There will be constrained open door for the understudies to upgrade their insight and aptitudes. The school won't arrange exceptional instructor preparing programs with the goal that the employees can adjust the most recent showing techniques for the advancement of the understudies. The school authority must co-ordinate with the different neighborhood and legislative offices for the subsidizing of the school every once in a while (Johnston Bate, 2013). Opportunity There will be an open door for the employees to upgrade their educating aptitudes. The graduated class of the schools will likewise give for the advancement of the schools. The schools will offers formative classes to the guardians. The school will likewise energize investment of guardians in different courses. There is likewise an arrangement to acquire changes the learning condition (Wheelan Hunger, 2017). The school will give preparing to the employees and the staffs to embrace the most recent mechanical techniques for the instructing learning process. There will be different open doors which are given by the school position to keep their resources persuaded. They will likewise sort out interschool rivalry and social projects among the instructors and understudies of different schools inside the areas (Knight, 2014). Danger There is rivalry from the other school and Axpea needs to put forth attempts to rival them. The quick climb in the education costs of the understudies will be a danger for the school. The adjustments in the approaches of the school are obligatory as indicated by the instructive pattern and example of that period. The educators won't be furnished with excellent expert improvement courses thus they are compromised in light of the fact that they can't utilize the cutting edge strategies and procedures of instructing. The school won't show satisfactory drive in the arranging procedure of the different projects which are attempted by different schools. Proposals for development of th

Training in Aviva Life Insurance Management Sample

Training in Aviva Life Insurance Management Sample In the era of globalisation and industrialisation, the role of competent and efficient workforce is crucial for the success of any organisation, business, industry or society. In line with the recognised value of human resources, organisations worldwide demonstrated commitment to transforming their employees into high-performing professionals. In this vein, scholarship in organisational management emphasises the importance of setting up a learning-oriented culture and a climate of mutual support, respect and trust (Reed and Signorelli, 2011). As such, human resources managers are expected to embed the values of workplace learning and knowledge sharing among employees to facilitate their acquisition of new skills and abilities while accumulating expertise. Another important aspect of the present-day human resources management concerns sufficient staff preparation, education and training through various initiatives and programmes designated to facilitate and streamline employee profess ional development (Harrison, 2005). Aviva PLC is the leading insurance provider in the UK and one of the largest insurance companies in the world. Aviva group provides services in life insurance, financial savings, fund management, home, fire and auto insurance securities, properties, loan and mortgages. Aviva PLC operates in alignment with investment sales and gross premium incomes generated through successful activities across the globe (Plunkett, 2008). This one of the world’s largest insurance providers employs extensive staff to perform services and operations for the group of Aviva companies in the UK and abroad. The company’s UK workforce accounts for 21,000 members responsible for the productive and successful operation of insurance businesses. In this respect, Aviva life insurance recognises the need for developing and utilising an efficient human resources strategy to cover all people-related aspects. Precisely, Aviva human resources management encompasses staff inspiration and leadership, professional de velopment, recruitment, reward and incentives and talent retention (Aviva, 2017). Competent and sufficient workforce is in the core value of Aviva life insurance, which is reflected in various training solutions and reward systems practiced in order to increase employee motivation and operational productivity. Given credit to the existing empirical evidence of benefits associated with employee training and strategic management, Aviva invests in creating diversified educational and learning opportunities for its workforce as well as building effective human resources management capable to motivate, organise, govern and develop Aviva staff. Recently, Aviva has declared an appointment of a new director of UK human resources assigned to maintain and increase employee motivation and performance through various learning solutions and incentives (Aviva, 2017). Through this act, Aviva indicated its recognition of the need for strategic development and management of human resources as the primary means of facilitating business profitability and growth. Aviva’s commitment to innovation and technology is a well-known fact, which signifies the dependence of its organisational performance on individual employee’s skills and knowledge that require a regular update and upgrade. In this respect, Aviva life insurance assigns a considerable budget for human resource management to enable creation of various learning and development opportunities for the staff. Rewards play a vital role in Aviva’s strategic management of human resources to ensure high level of employee motivation to acquire new knowledge and skills for both personal benefit and organisational goals (Dewan, 2014). Complex systems of rewards and incentives serve to invoke a sense of self-value and confidence in one’s contribution to business development along with professional growth. References Aviva, 2017. UK: Aviva appoints UK human resources director. [Online] Available at: [Accessed 5 May 2017]. Dewan, A., 2014. Case study: Aviva. Human Resources, 28 July, [online] Available at: [Accessed 5 May 2017]. Harrison, R., 2005. Learning and development. London: CIPD Publishing. Plunkett, J. W., 2008. Plunkett’s investment and securities industry almanac 2008: The only comprehensive guide to the investment and securities industry. Houston, TX: Plunkett Research. Reed, L. and Signorelli, P., 2011. Workplace learning and leadership: A handbook for library and non-profit trainers. Chicago, IL: American Library Association.

Of Discourse by Francis Bacon

In her book Francis Bacon: Discovery and the Art of Discourse (1974), Lisa Jardine argues that Bacons Essays fall squarely under the heading of presentation or method of discourse. They are didactic, in Agricolas sense of presenting knowledge to someone in a form in which it may be believed and assimilated. . . . Basically these essays communicate precepts for the guidance of personal conduct in public affairs, based on Bacons own political experience. In the essay titled Of Discourse, Bacon explains how a person can lead the dance without appearing to dominate a conversation. You may find it worthwhile to compare Bacons aphoristic observations with the lengthier reflections offered by Jonathan Swift in Hints Toward an Essay on Conversation and by Samuel Johnson in Conversation. Of Discourse Some in their discourse desire rather commendation of wit, in being able to hold all arguments, than of judgment, in discerning what is true; as if it were a praise to know what might be said, and not what should be thought. Some have certain common-places and themes, wherein they are good, and want variety; which kind of poverty is for the most part tedious, and, when it is once perceived, ridiculous. The honourablest part of talk is to give the occasion; and again to moderate and pass to somewhat else, for then a man leads the dance. It is good in discourse, and speech of conversation, to vary and intermingle speech of the present occasion with arguments, tales with reasons, asking of questions with telling of opinions, and jest with earnest: for it is a dull thing to tire, and as we say now, to jade any thing too far. As for jest, there be certain things which ought to be privileged from it; namely, religion, matters of state, great persons, any mans present business of importance , any case that deserveth pity; yet there be some that think their wits have been asleep, except they dart out somewhat that is piquant, and to the quick; that is a vein which would be bridled; Parce, puer, stimulis, et fortius utere loris.* And, generally, men ought to find the difference between saltness and bitterness. Certainly, he that hath a satirical vein, as he maketh others afraid of his wit, so he had need be afraid of others memory. He that questioneth much, shall learn much, and content much; but especially if he apply his questions to the skill of the persons whom he asketh; for he shall give them occasion to please themselves in speaking, and himself shall continually gather knowledge; but let his questions not be troublesome, for that is fit for a poser; and let him be sure to leave other men their turns to speak: nay, if there be any that would reign and take up all the time, let him find means to take them oft, and to bring others on, as musicians use to do with those that dance too long galliards. If you dissemble sometimes your knowledge of that you are thought to know, you shall be thought, another time, to know that you know not. Speech of a mans self ought to be seldom, and well chosen. I knew one w as want to say in scorn, He must needs be a wise man, he speaks so much of himself: and there is but one case wherein a man may commend himself with good grace, and that is in commending virtue in another, especially if it be such a virtue whereunto himself pretendeth. Speech of touch towards others should be sparingly used; for discourse ought to be as a field, without coming home to any man. I knew two noblemen, of the west part of England, whereof the one was given to scoff, but kept ever royal cheer in his house; the other would ask of those that had been at the others table, Tell truly, was there never a flout or dry blow given? To which the guest would answer, Such and such a thing passed. The lord would say, I thought he would mar a good dinner. Discretion of speech is more than eloquence; and to speak agreeable to him with whom we deal, is more than to speak in good words, or in good order. A good continued speech, without a good speech of interlocution, shows slowness; and a good reply, or second speech, without a good settled speech, showeth shallowness and weakness. As we see in beasts, that those that are weakest in the course, are yet nimblest in the turn: as it is betwixt the greyhound and the hare. To use too many circumstances, ere one come to the matter, is wearisome; to use none at all, is blunt. Â   (1625) * Spare the whip, boy, and hold tighter the reins (Ovid, Metamorphoses).

Ranking Colleges, Can It Be Unbiased - 1335 Words

The article on â€Å"Rank Colleges, But Rank Them Right has several strong points, one of which is the need for rankings motivated by the increasing demand by students and their parents for credible ranking data. The author, David Leonhardt, effectively appeals to the reader via three avenues: ethos, logos, and pathos. As a columnist, as well as managing editor for the New York Times, Leonhardt is plain spoken and analytical in his data laced commentary on ranking colleges. Included in his summary, lending credibility to the value of and need for rankings are in the following statements: Today the United States ranks ninth among industrialized nations in higher education attainment...; America used to be considered to be â€Å"the most†¦show more content†¦The author points this out in a statement made by Richard R. Beeman, a historian and former dean at the University of Pennsylvania, â€Å"The very idea that universities with very different institutional cultures and program priorities can be compared, and that the resulting ranking can be useful to students, is highly problematic.† One of Leonhard’s weak ethos claims regarding the credibility of rankings emerges in his stating, Measuring how well students learn is incredibly difficult, but there are some worthy efforts being made.† However, the citing he makes of researchers at Indiana Universities further clouds the objectivity needed for unbiased ranking, because students are asked â€Å"how they spend their time and how engaged they are in their education, while another group is measuring whether students become better writes and problem solvers during their college years.† Here Leonhardt artistically uses persuasion and logical reasoning to point out that the measuring tools are subjective, hardly noteworthy of credible rankings for colleges. The author convincingly argues the need for more accurate rankings for universities in this statement â€Å"that can’t rest on a brand name (i.e., his alma mater, Yale). The ones that did well would be rewarded with applications from just the sort of students universities supposedly want --- ones who are willing to keep an open mind and be persuaded by evidence.† U.S. News and World Report have reported rankings since theShow MoreRelatedAmerica Is Not The Greatest Country1547 Words   |  7 Pagestelling him, â€Å"It isn’t.† This persuades him to give his true opinion, and the anchor continues with a speech about why he feels this way. Will McAvoy uses bipartisan journalism to give the audience the impression that his approach on the subject is unbiased to distract them from his anti-American argument. The film begins with a rant between the characters on stage with little relation to the topic of the film. 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In some cases, foreign nationsRead MoreGender Gap between Men and Women724 Words   |  3 Pagesthat leadership roles will make them look bossy. (Lean In.) This means that girls start to hold back from taking the lead at an early age, and the trend continues into adulthood. Women only hold 18.5 % of congress seats, (CAWP.) and 63% of female college students say that they never considered holding a political office. (Lawless, Jennifer L., and Richard L. Fox.) The US needs more female leaders, and until people start taking them as seriously as male leaders, we will not get that. If women cannotRead MoreWomen s Sexual Discrimination At Academic Institutes1503 Words   |  7 Pagespercent (Feminist Majority Foundation, 2014). Because sports are very popular, this is one of the best ways for women to showcase their power and ability to be as skilled as men are. This lessened the amount of sexism at the time. 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Students getting taught four main subjects each day: math, science, history, and science. Then, every year, students typically take one big standardized test, or even more. These tests are claimed to give educators an objective that’s unbiased. Standardized testing supposedly helps identify the natural tendency of individual students, identifying skill development and progress. However, are these things what standardized testing really do for students? Standardized testing only measuresRead MoreEssay on Human Sexuality and Gender Differences1081 Words   |  5 Pagesmay refute this. The issue that this study is concerned with is whether males assign greater weight to physical attributes in selecting romantic partners, while females assign greater weight to personality features. An article in the Journal of College Student Development reported that research found that African American men favored physical characteristics, while African American women favored Social stratification variables. Research published in the journal, Personality and Individual DifferencesRead MoreConflict Between Education And Education1727 Words   |  7 Pagesfundamentally different from and inferior to men...† (Tozer, Senese, Violas, 2013, p. 130 ). In the 19th century girls were permitted to attend school but yet with controlled participation and only in the late 20th century women started attending college in a higher ratio. Education has several concepts but among the leading concepts are the functional and conflict theories. Although both functional and conflict theories consider the same functions of education, functional theory identify education

Observing The Setup Of The Classroom - 920 Words

On December 4, 2015 we observed the class for which we developed this response plan. Our main objective was to observe the setup of the classroom as well as the different instructional tools the teacher used to enhance her teaching. In addition, we wanted to see what strategies the teacher implemented to help the ELL and autistic students and see if they were similar to what had in our plan. Upon arriving, we observed that the teacher, Ms. Schmitt, had a large classroom with enough space for groups of students to work together. At the front of the classroom, was the teacher’s desk with a smart board behind it. Several other white boards filled the rest of the wall space. The board on the left was used mostly for instructional purposes while the two on the right were filled with vocabulary and important announcements such as upcoming tests dates. The extra space allowed the teacher to interact with all the students individually. Also, we noted that the teacher had placed the E LL students near the front of the room where she could easily help them or ask them to help each other. The students on the Autism spectrum where located near the back of the classroom where they had more room to work with their aids. However, none of these students were completely isolated from the teacher or rest of the class. Rather all of the students were able to easily interact with one another. At the beginning of class the teacher had the students review material from the previous day’s lessonShow MoreRelatedThe Theory Of Teacher Collaboration1326 Words   |  6 Pagesgoal and shared understanding are important aspects of teacher collaboration. The notion refers to the teacher to teacher interaction regarding instructional and curriculum matters, student evaluation, planning and performing lesson together, and observing peer practice and providing feedback. 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Teachers develop these learning theories from personal experiences, experimentation, research, and observing other individual techniques (Wang, 2012). However one comes about developing their learning theories, they use them to better their direction when teaching. Without direction and focus, instruction can be a disarray of information that does notRead MoreEducational Approaches The Froebel And Montessori Methods1577 Words   |  7 Pagesto be a guide to a child’s education and through the journey of learning. Teachers should not be viewed as keepers of knowledge but as someone on the educational journey with the child. The third thing stressed was that the learning environment/classroom should only give the illusion that it is designed for free play for the child. In reality to the teacher it should actually be a very prepared environment. Present always should be the tools to best serve the child’s educational needs and developing

Leadership and Management Development Skills and Attributes

Question: Discuss about theLeadership and Management Developmentfor Skills and Attributes. Answer: Table Analysis Summary analysis of the knowledge, skills and attributes required of the candidates for the position of Director of Strategy, Marketing, and Public Relations at the Blue Riband Snacks Ltd. Name James McKay Greta Green Emily Schneider Ranking 1st 2nd 3rd Education knowledge BSC (Hons) First Class in Marketing from University of Strathclyde and an MSc in International Business (H1) from Griffith College. 8/10 BA (Hons) First Class in Modern Languages and Business from Trinity College Dublin and MBA from Harvard Business School 6/10 BSc (Hons) Upper Second in Accounting from Queens University Belfast (QUB) and MBA from Griffith College. 5/10 Soft knowledge Friendly, highly sociable, people centered 3/5 Builds consensus, very loyal to the company, honest 3/5 Motivational, people oriented, mentor 5/5 Family given Skills Married with two children - entrenches patience, sense of responsibility. 3/3 Married with one child - entrenches patience, sense of responsibility. 3/3 Unmarried, has a partner 2/3 Formal and Informal on-the-job learning Participated in the development of new brands which meant-research. Informal learning through his juniors and superiors at Blue Riband Snacks. Member of Marketing Institute of Ireland, and represents Ireland on the Board of the European Federation of Marketing. 5/5 Comes from enterprising background most likely that Entrepreneurship skills have been part of her growth to adult. Fifteen year experience at Blue Riband Snacks informal learning from her superiors and juniors. Engages in research being head of the research unit 5/5 Vast experience gained through informal learning having been Co-owner and CEO of Choconoux. A company whose products are considered to be in same consumer group with snacks. Gained informal training by learning through her colleagues at work and her superiors. 5/5 Managerial positions held or Equivalent. Worked as assistant Brand Manager for Diageo for five years. Assistant Brand for Snaxy brand of crisps for one year. Current Brand manager Snaxy. Note Snaxy is the premier brand of Blue Riband Snacks accounting for 38% of total annual revenue being realized by the Blue Riband Snacks Ltd. The brand comes in Potato, Corn and Vegetable varieties. 9/10 Assistant accounts manager for Blue Riband Snacks in various countries including Germany and United Kingdom. Financial controller for continental European Division of the business. Manager research and Development Division Brand Manager for Blue Riband Biscuit Brand responsible for 12% of the companys revenues. 6/10 Chief Executive officer Choconoux. During this time she and her co-owner managed to grew sales of the brand achieving average growth rate of 30% in the year 2010 through 2015. 6/10 Member/Professional bodies/ qualifications Associate member of European Federation of Marketing Associations. Member Marketing Institute of Ireland. 3/5 Chartered Accountant. Member Continental European Division of business. 2/4 - 0/4 Physical Traits Language proficiency Tall, healthy, fit, regular tennis player and hiker. 2/2 English (C2), Irish (C1), Swedish (B1). 2/4 Attractive, healthy, fit, regularly attends gym. 2/2 English (C2), Irish (B2), French (C1), German (C2), Spanish (C1). 4/4 Tall, healthy, athletic, runner and sailor. 2/2 English (C2), French (C1), German (C2), Swedish (B1). 3/4 Style of working and personality Has a reputation for always achieving his goal People-oriented who achieves objectives through others Has an ability to create a positive culture. Empowers others. 4/6 Someone who thinks about the long term Builds consensus Achieves things through authority and authentic leadership 4/6 Good at planning and sticking to the rules A social architect, generally motivational Always achieves the bottom line. People oriented, Good in crisis solving 4/6 Finale grading/ Score 41/50 82% 35/50 70% 30/50 60% James McKay is the most suitable candidate for the position of Director of Strategy, Marketing and Public Relations based on the outcome of the above knowledge, skills and attributes ratings. The role entails considerable high level of workload on marketing and strategic planning. The business deals with consumables which are associated with quite volatile market stability in terms of public perception. The incumbent should therefore be highly knowledgeable in marketing and has consumer taste, a fact very well demonstrated by James Mckay being the brand manger of the companies premier brand. (Mooradian, Matzler and Ring, 2012) Mr. James also boasts of impressive academic records as well as an MBA in International business a trait that marries well with the companies of objective of expanding her market to other foreign countries like Germany, Nordic countries Austria, Spain and Portugal within three years. According to Maslows the theory of Human Motivation, human beings tend get motivated when in friendly environment. This is an important factor that Mr. James brings into the team. The workforce, behind any successful company is motivated and hardworking employees. (Kerin and Peterson, 2001) The incumbent will also most likely be the next Blue Riband Snacks CEO once the current CEO exists. It therefore important that the holder of this role be someone who his /her colleague thinks the future of the company is secured. This especially important to mitigate the prevailing low moral among the company workforce as demonstrated by the research which concluded that a paltry 38% of the workforce thinks the company has a future. This trait is well demonstrated by Mr. James going by the reports that people thinks that Mr. James is likely to become a CEO in future or own his own company. (Wilson and Gilligan, 2005) Vision, Mission and Values A draft Vision, Mission Statement and Statement of Values for Blue Riband Snacks Draft Vision To Position ourselves as the top brand in Snacks market with cutting edge customer satisfaction and well known snack brands within Ireland, Europe and in the world. Draft Mission Statement To continue with our expertise in snacks, a tradition of best quality and taste and consumer driven approach motivated by our strong desire to leave a fulfilling experience with our customers every time they use our products. Draft Statement of Values Quality Products We honor our promise to always produce quality products in the most hygienic way within our service level agreement. Innovative We always expand our brands and come up with new ones in response to customer needs and taste preference from time to time. Efficient We constantly improve our efficiency to have sustainable value addition for highest return on investment possible to our stakeholders. Teamwork The company recognizes our collective efforts of all employees by providing support to each other for optimization. Recommendation Recommended personal and professional development plan for the highest ranked candidate, Mr. James Macky The director will also need to further learn and develop skills on marketing intelligence. This is because the competition always improves on their quality of products and customer. This is a continuous exercise by observing consumer behaviors and conducting training to his sales team right from agents, to brand managers to keep them abreast with the current and latest changes in the market. The company also plans to open retail outlets and caf market intelligent skills will help the director to advice the company where best to set up these outlets. (Gilligan and Wilson, 2003) James should progressively work on his emotions when the team doesnt meet the sales targets assigned. This is phenomenon that is very much likely to happen anytime and if the Director of Strategy, Marketing and Public Relation will be loosing his cool every time targets are not meet, then that is likely to demoralize the employees further considering recent research which reported low morale among the employees of the company. There is no specific time line on this personal development but Mr. James is always expected to be more stable emotionally especially when targets have not been met. He can engage a professional on emotion like a counselor who can then advice him on how best to handle a crisis. The candidate needs to learn and develop professional knowledge and skills in accounting by enrolling in professional courses in accounting within two years. The rational for this that he is likely successor of the current company CEO. Apart from marketing and posting impressive performance in sales the CEO must have deep understanding of the financial position of the company. The CEO advices the board on matters expansion and other major projects that the company is likely to initiate. It is therefore important that the advice is financially sound to avoid leading the company in incurring bad investments that affects cash flow and smooth running of the business. The cost for this development can be met by the candidate or the board may decide to sponsor him. (Jensen and Ronit, 2013) The candidate needs to learn and understand the market dynamics of the healthier sugar free snacks within one year. The rational for this is that when the Blue Riband Snacks Company has a vision to develop this product and wrest fro its market share. He needs to learn what the consumption trend of this product is. The most preferred brand currently in the market and what makes consumers prefer the said brand. The company will need to commission a research on this front using available resources like the brand managers. The brand managers can interview consumers observe the product in the market and note any important aspect noticed. The candidate also needs develop skills and knowledge in oversees markets in Germany, the Nordic countries, Austria, Spain and Portugal. These are the target markets for the company within the next three years. He should learn these skills within the next one year for Germany, the Nordic countries and Austria markets and within two years for Spain and Portugal. These markets provide new challenges because the company doesnt have experience in them as of now but will need it all within the next three years when it plans to have entered these markets. The company can utilize markets consultants in the respective areas to provide the insights. References Acuff, D. and Reiher, R. (2014). What kids buy. [Place of publication not identified]: Free Press. Gilligan, C. and Wilson, R. (2003). Strategic marketing planning. Amsterdam: Butterworth-Heinemann. Grunes, B. and Yoakam, L. (2004). Diabetes snacks, treats, easy eats. Chicago: Surrey Books. Jensen, J. and Ronit, K. (2013). Food Industry Firms' Economic Incentives to Provide Nutritional Information to the Market: European Breakfast Cereals, Snacks, and Soft Drinks Industries. Journal of International Food Agribusiness Marketing, 25(3), pp.209-224. Jovanovic, A. (2012). PR in culture - culture in PR. Kultura, (136), pp.325-339. Kerin, R. and Peterson, R. (2001). Strategic marketing problems. Upper Saddle River, N.J.: Prentice Hall. Lane, N. (2009). Special issue: strategic sales and strategic marketing. Journal of Strategic Marketing, 17(3-4), pp.189-190. Mooradian, T., Matzler, K. and Ring, L. (2012). Strategic marketing. Boston, MA: Pearson Prentice Hall. Proctor, T. (2000). Strategic marketing. London: Routledge. Wilson, R. and Gilligan, C. (2005). Strategic marketing management. Amsterdam: Elsevier/Butterworth-Heinemann.